In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth
“This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” - Naomi Klein, author of the bestselling book This Changes Everything
Sales from this book benefit 1% for the Planet®.
